I have made few sketches in notebook with pencil, then I have doodled more till I got basic idea fixed. Then I proceed to outline and fill the hand-drawn letters with ink to see negative and contrast. After this step digital work began, in Illustrator I’ve picked bunch of similar fonts and synchronized them with my base-idea calligraphy now drawn in computer.
This process is about working around main shapes and clean lines which makes the logotype readable, nice and complete.
Basically the same procedure as in the second part but I’ve played with smaller details, angles, forms and boldness.
Fourth & Final
Here you can see that the logotype is finished. It is in the cleanest, most decent and balanced form. Ideology of the words “Mag” (as Magic) and “Don” is carefully crafted by connecting letters of two words together but separate the space between them precisely. Making the second part of the logotype “Design” more freely, fresher and finally picking correct font family for the description “grafické studio”.